May
28
A Rising Data Star Enjoys the Dark Side
Posted in: Uncategorized
“Three years ago I went to the dark side.”
And by “the dark side,” Claudia Perlich means advertising.
The data whiz joined ad targeting firm Media6Degrees in 2010, where she and her small team of data crunchers build thousands of algorithms every week to help advertisers reach people those models suggest are likely to buy their products.
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