Jun
27
A Protein Bar Brand Created an Impostor to Guide Shoppers to the Real Thing
Posted in: UncategorizedWhen searching for a specific item, navigating an entire grocery store can feel like a Sisyphean task. One refrigerated protein bar brand found an innovative way of guiding customers to the correct aisle. With creative agency The Community, Perfect Bar launched “Perfect Impostor,” a campaign that helps shoppers find the product on refrigerated shelves, which…
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