Hasta La Creative!

It’s hard to be a news network these days and not benefit from the interest in public events generated by President Trump. But CNN sibling HLN hasn’t been able to capitalize on the politically charged environment, thanks to missteps in recent years that included trying to attract millennials with a keyword game show and tapping YouTubers to appear on the same network that had also been a roost for Nancy Grace.

Now the former Headline News network is hoping to improve its fortunes by focusing on domestic news that’s relevant to middle America and leaning in to true-crime stories and mysteries, which has become an especially popular genre on TV.

HLN needs to do something. After moving away from heavy coverage of sensational court cases in 2014, it has struggled to find its voice. That has cost the network some of traditional news advertisers, which haven’t been buying commercial time on the channel over the last few years, said Ken Jautz, exec VP, CNN U.S.

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