Mar
05
A look ahead at SXSW, Skechers takes on Nike and P&G's Woven: Tuesday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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This weekend, Skechers ran ads poking fun of Nike’s famous exploding shoe incident, in which Duke basketball star Zion Williamson’s shoe fell apart during a game. Online and in newspapers including The New York Times and USA Today, Skechers’ ad showed a busted shoe with the copy: “Just Blew It.” The tagline was: “Skechers. We won’t split on you.”
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