Nov
05
A Happy Halloween for M&M’s
Posted in: UncategorizedWhether shoppers think they’re cute or controversial, M&M’s colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, the National Retail Federation estimated consumers would spend $3.5 billion on candy this spooky season. That’s down from $3.6 billion in 2023, but up from…
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