Hasta La Creative!

Crass king Seth MacFarlane, creator of Family Guy and American Dad, is unveiling a new program called Seth MacFarlane’s Cavalcade of Cartoon Comedy, which will be distributed solely by Google. That’s right, I said Google. The show will air online only, starting in September. Google will use AdSense to draw an audience by targeting Web sites with MacFarlane’s core audience: the much coveted and fragmented man-child demographic. A company that shares an interest in the young male market, Burger King, has signed on as the sponsor. But wait, it gets better. MacFarlane has been commissioned to animate Burger King ads specifically for the program. A concept which I totally heart. Check out the animated version of the King, who of course stars in the ads. Personally, I hate man-children and the whole Seth Rogan/Judd Apatow production complex that has sprung forth to amuse them (I’m so not the target market). But what can I say? It’s a smart move. Immaturity is so hot right now. Hot like a juicy, flame-broiled BK Whopper.

—Posted by Rebecca Cullers