A Globe-Spanning Gift Was Secretly in Store for This London Bar Packed With Canadians
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Wherever you travel around the world, you’ll always find Canadians gathering together, sharing stories and racking up an impressive bar tab. But this batch was especially lucky.
Last week, Air Canada dropped by “Canada Night” at London’s Maple Leaf pub to surprise a bustling crowd of ex-parts with a holiday gift they certainly couldn’t have expected.
Organized by agency JWT Canada, the stunt took place Nov. 27 and sparked some fantastic, emotional responses from the unsuspecting Canadians who’d gathered together that night. And while these holiday videos often feel staged, everything from the crappy hand-held camerawork to the off-key anthem singing make it clear that this one’s legit.
CREDITS
Agency: JWT Canada
Chief Creative and Integration Officer: Brent Choi
Vice President, Creative Director: Gary Westgate
Vice President, Associate Creative Director: Don Saynor
Vice President, Integrated Broadcast: Andrew Schulze
Art Director: Alex Newman
Copywriter: Patrice Pollack
Producer: Caroline Clark
Brand Engagement Director: Victoria Radziunas
Account Team: Scott Miskie, Gavin Wiggins, Lindsay Hill
Client Team: Craig Landry, Selma Filali, Dani Bastien, Annie Couture, John Xydous
Production Company: The Solidarity Union / Soft Citizen
Executive Producer: Rob Burns
Director: Shaun Anderson
Producer: John Scarth
Director of Photography: Byron Kopman
Editing House: School Editing
Editor(s): Chris Van Dyke and Brian Wells
Editor Assistance: Mark Lutterman, Nicole Sison, Steve Puhach, Drew MacLeod and Lauren Piche
Editorial Producer: Sarah Brooks
Online: Online: Fort York VFX
Audio: TA2
Audio Director: Steve Gadsden
Media Agency: Mindshare
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