Hasta La Creative!

Hi, production companies and/or houses. We see you…and we’d like to have a quick discussion.

We know that it’s hard to get noticed in an industry that devotes most of its attention to the creative AORs and, of course, the clients. We’re aware that many of you are successful businesses with hard-working employees who are almost certainly just as talented as the people working at those agencies.

And we’re glad to post your work here, along with everyone else’s, so our readers can tear it apart anonymously.

That said, we need to establish a couple of things: you are distinct entities from advertising agencies. You know this and we know this. No matter how many press releases you send with YOUR staffers’ names conveniently placed above the names of the AOR’s team in the creative credits, we will not treat you as the equivalent of an advertising agency. This is not a good or bad thing; it’s just a thing.

If you’ve got some recent work you want to promote, you should feel free to send it for consideration with all the other stuff that lands in our inboxes.

But first, some basic guidelines: (more…)

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