Jun
10
A Cannes Dilemma: Will Brazilians Stay Home to Attend World Cup?
Posted in: Uncategorized
Brazilians have an agonizing choice to make this month: to attend the Cannes Lions festival or stay home for the World Cup.
The soccer-crazed country accounts for the second-highest number of Cannes entries — 3,476 in 2013, behind only the U.S. — and about 1,000 of the festival’s 12,000 attendees come from Brazil. That’s the third-biggest delegation; the U.S. and the U.K. are first and second, respectively. In the print and outdoor categories, Brazil is the biggest single entrant.
But this year the World Cup will be played in Brazil for the first time since 1950 (that didn’t end well; Uruguay won) and Brazil hopes to be the first country to win a sixth World Cup. They’ve already coined a word for it in Portuguese: the hexa.
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