A campaign from Hungary's government evokes a meme, to hilarious effect
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Hungary’s government took out billboards to encourage couples to have more children. Now the ad is going viralbecause it’s unintentionally hilarious.
The billboards show a happy couple locked in an embrace. If they look familiar, it’s because they’re the same pair made famous by the “distracted boyfriend” meme. In that viral stock photo shot by Antonio Guillem, the woman is outraged as her boyfriend looks at another woman. A photo of the billboard was picked up by local media and shared on social media.
Last month, the government of populist Prime Minister Viktor Orban said women who have at least four children would be exempt from any income tax. And women under 40 who marry for the first time will also be eligible for a $35,000 loan, which will be waived after the birth of a third child.
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