Hasta La Creative!

Fifteen years ago, Kat Gordon recalled, she was a copywriter on a car account when she realized she was the only woman working alongside sixteen men. It was a ratio as comically unbalanced as it was depressingly common.

“At that time, I remember thinking there’s something very wrong with that representation,” Ms. Gordon said between sessions at the 3% Conference, her three-year-old event inspired by, and dedicated to exploding, the tiny space women still occupy in the upper reaches of agencies.

The San Francisco conference (there are plans to move it to New York City in 2015) is the brainchild of Ms. Gordon, founder and creative director of Maternal Instinct, a six-year-old Palo Alto, CA-based agency dedicated to reaching women. For two days, more than 500 women and a smattering of male allies (or, “manbassadors,” as participants called them) took on the problem of under-representation.

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