A-B's Shock Top Up for Grabs as Brewer Talks to Agencies
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Agencies looking to land a beer account might have a willing listener in Anheuser-Busch InBev. The brewing giant has begun discussions with shops about its Shock Top wheat beer brand, AB InBev confirmed to Ad Age.
“What we’re doing right now is simply having a few conversations with leading creative agencies,” Jake Kirsch, VP of Shock Top, said in a statement. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
The brew had been using Anomaly, Toronto, which this year created the brand’s first Super Bowl spot as part of the “Live Life Unfiltered” campaign. The campaign starred comedian/actor T.J. Miller bantering with Shock Top’s orange “Wedgehead” mascot. The brand had previously used 72andSunny. But that relationship ended a couple years ago, prior to Shock Top beginning its first national TV campaign in early 2014, which was handled by independent agency Group 360, St. Louis.
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