A Blimp Just Flew Over Florida, Poking Fun at Spirit Airlines


Say you notice that another company halfway across the world seems to be imitating your brand identity, using similar colors, design and humor. You could start an expensive legal battle — or you could just fly a blimp past the purported copycat’s headquarters.

Singaporean low-cost carrier Scoot has been tallying up ways Spirit Airlines’ branding seems strangely similar to its own — like the bright yellow brand color, the hand-printed font, the icons and the cheeky jokes. (Scoot’s explainer video is here — see any similarities?)

So Scoot has pulled a few stunts poking fun of fellow budget carrier Spirit, which already gets a lot of jabs online for its cramped quarters and customer service. On Thursday, Scoot sent a blimp past Spirit’s headquarters in Miramar, Fla.

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