A Blimp Just Flew Over Florida, Poking Fun at Spirit Airlines
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Say you notice that another company halfway across the world seems to be imitating your brand identity, using similar colors, design and humor. You could start an expensive legal battle — or you could just fly a blimp past the purported copycat’s headquarters.
Singaporean low-cost carrier Scoot has been tallying up ways Spirit Airlines’ branding seems strangely similar to its own — like the bright yellow brand color, the hand-printed font, the icons and the cheeky jokes. (Scoot’s explainer video is here — see any similarities?)
So Scoot has pulled a few stunts poking fun of fellow budget carrier Spirit, which already gets a lot of jabs online for its cramped quarters and customer service. On Thursday, Scoot sent a blimp past Spirit’s headquarters in Miramar, Fla.
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