A Belgian Monk’s Heroic Struggle to Save a Beer Recipe Is Now a Truly Epic Ad

It’s safe to say the public is familiar with the usual themes and formats of beer ads–beaches, parties, rivers, mountains and, in one case, a skateboarder lazily making his way down a San Diego street. So you may be surprised to see a thrice-burned-down abbey and a monk risking his life as the theme of…

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