Feb
03
A behind the scenes look at Bumble's first ever Super Bowl spot featuring Serena Williams
Posted in: Uncategorized
Video Producer: Max Sternlicht
Bumble had just six weeks to shoot its first Super Bowl ad.
The decision for the women-led social networking platform, best known for its dating app, to buy into the Big Game came on Thanksgiving Day. With many marketers spending a year on Super Bowl creative, this proved a challenge.
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