Nov
14
A-B InBev Plans New Bud Light Extension Called Mixx Tail
Posted in: Uncategorized
Anheuser Busch InBev is prepping a line extension for Bud Light called Mixx Tail that appears to continue the brewer’s recent innovation strategy of blurring the lines between cocktails and beer.
A-B InBev filed a recent trademark application for the product which lists it as a flavored beer. The company on Friday confirmed the launch to Ad Age but did not provide other details, only saying that it would debut this spring.
One of the brewer’s distributors recently tweeted about the launch, saying the product would come in flavors such as Hurricane, Firewalker and Long Island Ice Tea.
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