A-B InBev Launches Review for Michelob Ultra


Anheuser-Busch In Bev is launching a review for its growing Michelob Ultra brand.

The work has been with Havas’ Palm & Havas in Chicago, and it’s not immediately clear if the shop will be participating in the review. The review is being handled internally, according to people familiar with the matter.

A spokesman for the marketer confirmed the review but did not provide much detail beyond noting that “we always evaluate programs and partners.” Palm & Havas did not respond to a request for comment.

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