Jul
10
A-B InBev Is Close to Hiring 360i for Global Digital Insights and Strategy
Posted in: Uncategorized
Anheuser-Busch InBev is poised to add Dentsu’s 360i to its agency roster to support global digital insights and strategy, according to people familiar with the matter.
A-B InBev is the world’s largest brewer, with big international brands include Budweiser, Stella Artois and, outside the U.S., Corona. It is said to be looking for assistance with go-to-market strategies, which could include analysis of competitors, as well as consumer insights.
A-B InBev and 360i declined to comment.
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