A-B InBev Heads to Campus with Big Data-Focused ‘Bud Lab’
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Anheuser-Busch InBev is pairing beer, college students and big data at a new analytics center at the University of Illinois Research Park.
The initiative, called “Bud Lab,” will focus on data analytics, data research and innovation to “solve problems ranging from assortment optimization, social media and market trends to large-scale data initiatives, ” according to a statement posted on the website of the research park.
The program is the latest example of a marketer relying on a university to help boost its access to talent in the fast-growing data sciences field. IBM, for instance, partners with academic programs across the globe, including some that are developed in conjunction with clients such as General Motors (at Michigan State University) and GlaxoSmithKline (at Yale).
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