Apr
18
London 2012 CEO: ‘Our marketing budget was pretty limited…but our sponsorship effort has been superhuman’
Posted in: UncategorizedWith 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked to Marketing about the challenges of marketing and selling the biggest sports show on earth on limited budget, and the influence of Barack Obama’s election campaign on Locog’s marketing approach
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