Apr
08
Is An Online Ad Still An Ad If Nobody Saw It?
Posted in: UncategorizedThat's the question an initiative called Making Measurement Make Sense — or 3Ms — is wrestling with. Backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting, 3Ms wants a whole new definition of an ad, based on whether anyone actually saw it.
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