Mar
14
K-fee Coffeine Drink – Speed bumps Ambient – Germany
Posted in: Uncategorized
Jung von Matt/Elbe, Hamburg wanted to not just talk about how awake k-fee Caffeine Drink makes you feel, but to actually “wake people up” direct, straightforward way. “Sleeping policemen” were made to look like K-fee cans. As a result, cyclists bumping over those things would wake up, and notice the cans. The target group – young people – are far more likely to ride fast across these things thus getting the extra bumpy-ride.
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