Mar
13
MSN Boss Bradford Jumps Ship to SpotRunner
Posted in: Uncategorized
NEW YORK (AdAge.com) — Top MSN executive Joanne Bradford is leaving Microsoft for a position at SpotRunner, where she will lead a new division called national marketing services, which "focuses on national advertisers that are not served by the traditional agency community," according to the announcement. SpotRunner has largely been a service used by small advertisers that don't have the size to invest in their own agency relationship. Ms. Bradford was Microsoft's corporate VP-global sales and marketing and chief media-revenue officer.
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