Ad agency sues client for 1.5 million after lost pitch

Resumé reports that ad agency Badlord have filed a 1.5 millions SEK suit against Lindex for nicking their idea. Badlord went straight to Lindex and marketing director Johan Hallin with their idea, Mr Hallin suggested that agency Badlord bring the idea to Lindex’ ad agency WeAreGroup. Later Badlord were told that the idea “wasn’t enough fashion”.

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