Mar
11
When It Comes to Time Spent Online, Content Trumps Community
Posted in: UncategorizedNEW YORK (AdAge.com) — Despite all the buzz around user-generated content, social networking and visitors to (and valuation of) Facebook, YouTube and MySpace, consumers actually spend a relatively small share (only 7.5%) of their time online with community sites, according to the Online Publishers Association's Internet Activity Index.
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