Aug
26
How SunTrust Bank Worked to Build Trust Among Distrustful Consumers
Posted in: Uncategorized
NEW YORK (AdAge.com) — Believing in a consumer-driven marketing approach, SunTrust CMO Rilla Delorier knew that to really bring the concept to life, and secure connectedness with consumers, the bank needed to aggressively leverage social media, centering efforts on its "Live Solid. Bank Solid" theme.
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