Aug 25

Save-a-Lot Stretches Media Budget by Delivering Free Groceries

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NEW YORK (AdAge.com) — In a test-run case in Opelousas, La., a small town an hour west of Baton Rouge, the chain supermarket Save-a-Lot delivered a bag of free food and other staples, unannounced, to about 1,000 homes within a one to one-and-a-half mile area surrounding the store.

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