Meet the Big Online Marketing Firm That Wants ‘Do-Not-Track’ Legislation


It may surprise some to see a leading online marketing technology company ask for legislation, but that's just what we're doing. The online marketing industry should encourage Congress to pass Do-Not-Track legislation this year. And as I will suggest below, if this legislation includes a few minimum conditions, we can get something done soon that will benefit consumers and, we think, marketers as well.

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