Jun
30
Change for Sake of Change Is Dangerous for Your Agency
Posted in: Uncategorized
Change for change's sake is dangerous to any organization — but especially in agencies like ours, where constant change can trigger confusion, resistance and unnecessary learning curves — all of which can lead to poor results for our clients. The fear that causes this "forced" change is counterproductive — and, ultimately, can lead to a small agency landscape littered with a bunch of dead fish.
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