Jun
21
It Took Bravery, Total Commitment, but Social Media Is Working for Wellpoint
Posted in: UncategorizedAs a marketing team, we found ourselves at a transitional moment — we needed to be where consumers were and where they would expect to see their trusted brands live. We could have easily opted to shy away from a medium in which today's customers readily talk back (not necessarily positively) and speak up when and how they want to. But we didn't. And while it has not been an easy task, the results have been well worth it.
Post a Comment