By: Nick D

Beautiful art direction but I’m lost and at a loss.
Why the European monuments? Was the big insight that people want a small nippy car to travel around Europe in? That’s gotta be a small target market…
If your point-of-difference is really speed or nippiness (hmmm) there are a million better ways to punch that point home to the boy racer brigade than get all arty and over-subtle on them.

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