May
31
Why Marketers Are Redefining Growth, Revisiting Emotional Messages to Connect
Posted in: Uncategorized
NEW YORK (AdAge.com) — Are marketers moving back to a focus on emotional benefits in marketing, rather than just the rational benefits? And how are they defining "growth" post-recession? Those were questions recently posed to marketing chiefs gathered for a roundtable prior to the Association of National Advertisers' Brand Innovation Conference in New York.
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