May
18
What TV Advertisers Want From the Upfront
Posted in: Uncategorized
NEW YORK (AdAge.com) — The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV." Chris Geraci, managing director of national TV investment at Omnicom Group's OMD, talks about what he's looking for from networks.
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