Apr
29
Danone Fights Damaging Viral Slurs in Argentina
Posted in: Uncategorized
BUENOS AIRES (AdAge.com) — Danone countered a vicious viral attack on its Actimel yogurt brand in Argentina by fighting rumors with — other rumors. As marketers struggle to find new ways to protect their brands from social media onslaughts, Danone is re-writing the playbook with its Creator of Rumors (Creador de Rumores) digital effort.
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