Pizza Hut Pins Turnaround on $10 Pies, Two-Click Ordering


CHICAGO (AdAge.com) — At a time when Domino's is defending its new recipe and Papa John's is an increasingly formidable third-place competitor, No. 1 pizza chain Pizza Hut is pinning its turnaround on sending a value message to consumers, tempting them with lower prices, new advertising and two-click ordering.

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