Apr
26
General-Market Shops Snatching Up Hispanic Business
Posted in: Uncategorized
NEW YORK (AdAge.com) — After years of trying to convince the mainstream world of the size and importance of the Hispanic market, Hispanic agencies are finding that one group has started to listen: general-market shops. Pressured by cost-cutting clients, general-market agencies are taking on Hispanic shops for a bigger share of the fast-growing Latino market.
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