Apr
07
Coke Launches Spritea to Bolster Brand Among Chinese Youth
Posted in: Uncategorized
SHANGHAI (AdAge.com) — Coca-Cola Co.'s latest beverage concoction in China taps into the combined popularity of green tea and Sprite, the mainland's No. 1 soft drink. Called Spritea, the tea-flavored carbonated beverage is part of a marketing push to grow the Sprite brand, up 18% in China sales last year, even faster.
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