Apr
08
Mark Burnett Wants to Bring Brands to Your Backyard
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Mark Burnett has pioneered the reality show format for broadcast prime time ("Survivor," "The Apprentice"), cable (Discovery's "Eco-Challenge," History's "Expedition") and the web (AOL's "Gold Rush"), integrating major brands along the way. Now the veteran television producer has his sights set on other screens.
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