Apr 05

Pepsi, InBev’s A-B Join Forces in Landmark Media Pact

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CHICAGO (AdAge.com) — In a landmark deal, mega-marketers PepsiCo and Anheuser-Busch InBev — which together spent more than $1.15 billion on U.S. measured media last year — are pooling their vast scale to wring savings out of media companies.

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