Mar
03
What A Waste
Posted in: UncategorizedAccording to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007.
Asi Sharabi of No Man’s Blog believes “marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements.”
What’s your read? Would improved measurement allow you to get more creative?
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