Jan
28
Clorox and Univision Create a Prime-Time Special
Posted in: Uncategorized
NEW YORK (AdAge.com) — Clorox has partnered with Univision to create a prime-time special as well as topic-specific content segments that will run for the rest of the year during the Spanish-language network's morning programs and in its other properties. It's the latest example of a big marketer tilting toward not only product placement but also thoroughly threading its product and messages across a program or series — all meant to create an affinity with specific groups of consumers.
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