Jan
19
Coakley Ignores Obama’s Digital-Media Playbook in Massachusetts
Posted in: UncategorizedNEW YORK (AdAge.com) — President Obama redefined political campaigning with a digital media strategy that took full advantage of Facebook, Twitter and YouTube. But those lessons appear to have been lost on fellow Democrat Martha Coakley, who is facing an uphill battle to win the Massachusetts senate seat formerly held by Sen. Edward Kennedy.
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