‘Free TV’ Profitable — With the Right Content



MINNEAPOLIS (AdAge.com) — A rout, which took away any suspense. The Dallas Cowboys and the New York Jets shutting out the Philadelphia Eagles and the Cincinnati Bengals? Well, sure. But the same could be said about the just-completed NFL regular season itself, as the league once again dominated Sunday's grid, while gridiron dominated the fall season's ratings each week.

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