Nov
09
How a Back-end E-tail Operation Looks to Grow Into a Digital Shop
Posted in: Uncategorized
NEW YORK (AdAge.com) — It was a bit perplexing to many in the ad industry: Why would big agency veterans such as Nick Pahade and Dorian Sweet decamp from highly decorated shops to an e-commerce player that handles back-end digital-marketing functions and is headquartered in King of Prussia, Pa.?
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