Nov
02
New Pepsi ‘Dewmocracy’ Push Threatens to Crowd Out Shops
Posted in: Uncategorized
NEW YORK (AdAge.com) — The trend of marketers relying on the wisdom of crowds to create marketing campaigns is escalating as PepsiCo turns over the choice of agencies for three product launches to the masses, ramping up the potential threat to ad shops bypassed or relegated to a supporting role in implementing the resulting efforts.
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