Nov
02
K-C Makes an Upscale Zag as Competition Focuses on Value Plays During Recession
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — A recession seems like a funny time to move your product mix upscale, but Kimberly-Clark Corp. has been doing just that of late, focusing more on premium and super-premium offerings and brands such as Cottonelle, Viva and Huggies Pure and Natural, while watching distribution of its Scott value brand shrink.
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