Sep
14
Don’t Look Now, but the Crowd Might Just Steal Your Ad Account
Posted in: Uncategorized
LONDON (AdAge.com) — For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands — and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster.
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