Sep 14

Nielsen on Notice: Industry Demands a Meatier Metric

Posted in: Uncategorized

NEW YORK (AdAge.com) — The media and marketing business desperately needs a cross-platform measurement tool, and a gang of major players got together last week and let it be known that they're going to get one — with or without Nielsen, the longtime leader in tracking TV.

Related posts:

  1. Light as Frozen Droplets of Water – The Drop Lamp (GALLERY) (TrendHunter.com) The beautifuly designed Drop Lamp is a vertically...
  2. Agencies line up for Sony direct account LONDON - Sony is on the hunt for an agency...
  3. Fulton’s and Rock Bottom Replaced by Enclave for Chicago ad:tech Not that a few won't end up atop Rock...
  4. Winter Boots for Cars – Snobootz (GALLERY) (TrendHunter.com) Ensure your family’s safety with Snobootz!  When roads...
Tags:
No Responses to “Nielsen on Notice: Industry Demands a Meatier Metric”

Post a Comment