Aug
20
Why direct marketing can be the saviour of Reader’s Digest – and of Time and Newsweek
Posted in: UncategorizedOPINION – The downbeat assessments of Reader’s Digest’s prospects – and those of other venerable publications Time and Newsweek – are simply wrong. Take an article headlined ‘Reader’s Digest goes into hospice’ on a website called 24/7 Wall Street.
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