Jul
31
Putting the ‘Social’ in MediaCom
Posted in: Uncategorized
NEW YORK (AdAge.com) — In our continuing look at how agencies are creating their social-media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social-media players. But MediaCom is taking a different route.
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